Who else wants to increase pageviews on their website? As a blogger, pageviews are a key metric to track if you want to turn your blog from a mere hobby into an online business.
What are pageviews?
Pageviews represent the total number of pages viewed on a website. Whenever a visitor loads a new page of your blog, that counts as one pageview.
Bloggers should focus on increasing pageviews because more pageviews has several benefits:
- Improved user experience for your readers
- Ability to gain acceptance into premier ad networks with a monthly pageview requirement
- More display ad income & affiliate commissions
- Reduced bounce rate and increase pageviews per sessions (Good for SEO)
This blog you are reading generates over 70k pageviews per month and that number is steadily increasing since I implemented a few key tactics to boost my daily pageviews.
Here they are:
1. Write for Your Readers
One of the most common mistakes newbie bloggers make is writing about and for themselves.
They create a blog and start talking about everything that’s important to them. Wrong move.
Your goal is to write about what’s important to your readers. Figure out what problems, concerns, worries, and questions they have then answer them with your blog posts.
Changing your focus from yourself to your readers will do wonders for your pageviews and you will help your audience get what they are looking for.
2. Track Your Pageviews Using Site Analytics
If you want to boost pageviews, then you need to start seriously tracking your site analytic. This allows you to test different strategies and see what works best.
Google Analytics is a world-class analytics package for determining all kinds of stats about your blog visitors. You can track visitors, pageviews, bounce rates, exit rates, most popular content, traffic sources, etc.
Most premium ad networks will require you to upload a screenshot of your Google Analytics account to get accepted into their network.
All you need to do is install Google Analytics on your website and you’ll start receiving data within 30 minutes.
I love the user interface of Jetpack stats and it allows me to quickly track my pageviews on a daily, weekly, monthly, and annual basis.
Which one is best?
You don’t need to install both and if you have to choose between GA or Jetpack, I’d go with Google Analytics.
3. Perform Keyword Research to Rank your Posts in Google Search
I’m an SEO (Search Engine Optimization) geek and love ranking my posts in Google search.
In order to increase organic traffic from Google, you need to perform basic keyword research and figure out what keywords people are typing into Google. Then you should analyze how much traffic a particular keyword is generating. After that, you want to study the KD (keyword difficulty) to see if you can actually rank for the keyword.
I use several keyword tools to perform keyword research for my blogs:
- Ahrefs – My favorite overall tool ($99/month for lite version)
- LongTailPro – Cheaper Ahrefs alternative ($99/month)
- AnswerThePublic – Great for related keyword search (free)
- Keywordtool.io – Great for finding low tail keywords (free)
- KeywordShitter – Shows Google suggestions easily (free)
Ahrefs is the best tool but many bloggers cannot afford the $99/monthly paid membership. LongtailPro is a lot cheaper and gives you lots of juicy keywords to target.
Start with this free keyword research tutorial to help you understand the basics and increase your traffic.
4. Show Related Posts After Your Blog Posts
Showing related posts on your blog is a surefire way to increase pageviews. Once a visitor finishes your blog post, they will wonder: “What’s next?”
Related posts give them the option to view more pages on your blog and lower your bounce rates.
For WordPress users, I use the Contextual Related posts plugin to show related posts.
If you don’t use WordPress, then you can do this manually by linking to related content at the end of your articles.
This is one of the biggest reasons why I boosted my pageviews so quickly.
5. Link to other pages on your blog within your posts
Another good tip is to improve your interlinking strategy by linking to your other pages within your posts. This helps visitors move through your blog if they are a first time visitor.
Before you publish your post, try to find a couple of places to link to your other content.
Also, go back to older posts and add links pointing to newer blog posts as well. You should be regularly updating your posts anyway to improve user experience and maintain SEO rankings.
I’ll admit I don’t do the best job with this strategy on every post (I have over 300+ blog posts published) but I really focus on interlinking my most popular pages.
6. Make Your Blog Load Fast
Site speed is crucial to increasing pageviews because nobody likes a slow website. If your blog takes too long to load, then people will leave. Studies show 53% of visitors will leave after 3 seconds so do whatever it takes to make your blog fast.
First, test your site speed to see if you need improvement. Here are my favorite site speed tools:
For WordPress users, installing a caching plugin is the easiest way to speed up your blog.
WordPress is a PHP dynamic framework and each pageview is generated by calling your WP database to display your webpage. This isn’t the best scenario for blog speed because static HTML pages load much faster than dynamic pages.
A good caching plugin saves your webpage as an HTML page then delivers the same page to all of your site visitors.
Here are my favorite WordPress cache plugins:
Your Blog still slow? Try these tips
Try to get your blog under 3 seconds if you can. If you installed the caching plugins and still have a slow site, you can try things like:
- Cleaning up your WP database
- Reducing the number of scripts on your page
- Reducing the number of images
- Lazyload your images so they only appear once a visitor scrolls down
Get in touch with me for more help
Need help speeding up your blog? Get in touch with me at firstname.lastname@example.org or send me a message on my contact page.
7. Choose a good Webhost
Choosing the right webhost will also speed up your website and help increase your pageviews.
I’ve used many hosts over the last 10+ years and here are my recommendations based on your location:
For USA Residents
Bluehost is the top overall web host for USA residents because they offer solid web hosting and are based in Salt Lake City, Utah. When an American client asks me which web host to use, I recommend Bluehost. If you have a problem, you can call a US toll free phone number and speak to an American customer support specialist with an American accent.
For International Residents
Siteground is the top overall web host for international residents because they have several data centers outside the US and you can host your blog from London, Singapore or Japan.
If your audience is based in Asia (for example), then it makes sense to host your blog in Asia because your site will load much faster.
Start with a shared hosting package
Get started with a cheap shared hosting plan then upgrade to VPS or cloud hosting once your blog starts making more money.
8. Share Your Blog Posts on Social Media
Facebook is my 2nd largest referral behind Google and I promote my content on my official Expat Kings page and other Facebook groups.
Buffer is a free social media management tool allowing you to post to multiple social media accounts at once. I also join relevant Facebook groups and share my blog posts too.
Going viral on Facebook will do wonders for your pageviews and my all-time daily pageview record of 20k is due to being shared on Facebook.
9. Email Your Subscribers
Building an email list is another important tip to increase your pageviews on command whenever you send a broadcast to your subscribers.
I use Convertkit to manage my growing list of 3k+ email subscribers. It costs $79 per month under the 3k to 5k plan but remains an important part of my traffic strategy.
Whenever you publish a new blog post, send an email blast to your subscribers to experience a nice boost in pageviews.
10. Stay Consistent
Consistency is what separates low traffic and high traffic blogs. It takes time to do anything well in life and that goes the same for increasing your pageviews.
Even though my traffic was awful in 2015, I remained consistent and continued to publish content for my readers.
Your pageviews will increase as you improve your content, website user experience, social media followers, and email subscribers. It’s like a snowball that grows year after year.
For me, blogging is a long term strategy that works wonders. I love the freedom and satisfaction I get from sharing my thoughts & advice with the world.
Blogging also provides me with a steady monthly income to pay my bills, increase my investment portfolio, and fund my travels around the world.